The top new products of August 2026, hand-picked by editors

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more.New & NotableAugust already has 51+ new launches that we can’t stop talking about: Stanley, Cécred, Brooks and morePlus, one of our favorite over-ear headphones got a major upgrade, and a K-beauty brand we can’t get enough of added to its lineup.Aug. 17, 2026, 3:35 PM EDTZoe MalinReporterMili GodioUpdates EditorCory FernandezCommerce EditorAshley MorrisAssociate SEO Reporter+ 2 moreSkip to table of contentsThis month, brands like Stanley, Rothy’s and Summer Fridays debuted brand-new products across categories.In this articleApparel and footwear launchesTech launchesBeauty launchesHome and kitchen launchesTravel and outdoor launchesBaby and family launchesWhy trust NBC Selected?See 4 MoreThis story is part of NBC Selected’s New & Notable column, where we highlight our favorite product launches. We will continuously update this article throughout the month with new releases we think you should know about.Apparel and footwear launchesBrooks Ghost Amp$143.98Amazon$149.95Zappos$149.99Dick's Sporting GoodsThe Ghost Amp is Brooks’ latest lightweight running shoe made for daily jogs and fast tempo workouts. They have a springy, propulsive feel, especially in the forefoot, helping you pop off your toes and roll into your next stride. The shoes are also made with soft cushioning and a balanced amount of support from heel to toe to keep your feet stable. You can buy the shoes in men’s and women’s standard and wide sizes.Rothy's The Ivy Sneaker$145.00Rothy'sLow-profile sneakers have been popular all year, and the Ivy Sneaker is Rothy’s take on the footwear trend. The shoes have a collegiate style, with their cleat-like rubber outsoles and vegan leather details, but they also have all the elements you know and love about Rothy’s: the cushioned footbed is comfortable, and you can throw them in the washing machine. The I...