Nike, RAJ Sports Announce Women’s Sports Partnership At Global Summit

BusinessSportsMoneyNike, RAJ Sports Announce Women’s Sports Partnership At Global SummitByAllison Smith,Contributor.Forbes contributors publish independent expert analyses and insights. Contributing writer covering the business of women’s sportsFollow AuthorAug 20, 2026, 02:36pm EDTAug 20, 2026, 02:37pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.SummaryAt the Epicenter Week Women’s Global Sports Summit, Nike announced a significant partnership with RAJ Sports, a prominent investment and management platform owning the Portland Thorns and Portland Fire. This strategic alliance aims to redefine women's sports by focusing on performance innovation tailored for women athletes, challenging traditional male-centric standards. The collaboration will enhance training environments, provide elite resources, and support year-round development for professional women. Crucially, it also seeks to create pathways for young girls, encouraging continued participation in sports to combat high dropout rates and foster future leaders. Both companies emphasize raising the industry bar and positioning Portland as a hub for women's sports, signaling a shift towards strategic investment as a global business priority.Show More Alex Bhathal (left(, Executive Chair, RAJ Sports, Mel Augustus, Global VP, Sports Marketing, Nike, Lisa Bhathal Merage, Governor, Portland Fire and Thonrs and Managing Partner, RAJ SportsNaji SakerAt the Epicenter Week Women’s Global Sports Summit, presenting sponsor Nike announced a new partnership with RAJ Sports. RAJ, a prominent sports investment and management platform which owns the NWSL’s Portland Thorns and WNBA’s Portland Fire and is led by siblings Lisa Bhathal Merage and Alex Bhathal. PORTLAND, OREGON - MAY 09: Fans watch Portland Fire player introductions against the Chicago Sky at Moda Center on May 09, 2026 in Portland, Oregon. (Photo by Steph Chambers/Getty Images)Ge...