Jo Malone hopes 'sense will prevail' in lawsuit over her name

Jo Malone hopes 'sense will prevail' in lawsuit over her name8 minutes agoShareSaveAdd as preferred on GoogleEmer MoreauBusiness reporterjomalonecbe / InstagramJo Malone discussed the High Court claim in a video on InstagramJo Malone, the perfume designer, said she hopes "sense will prevail" in a case against her and High Street retailer Zara by beauty giant Estée Lauder over the use of her name.Estée Lauder bought Malone's eponymous perfume brand, Jo Malone London, including the rights to her name, in 1999. Malone founded a new firm, Jo Loves, in 2011, which sells perfume, candles and toiletries.Last month, Estée Lauder Companies launched High Court proceedings over a collaboration between Jo Loves and Zara, over the use of Malone's name on the packaging.Speaking for the first time since the legal action emerged, Malone said she was "very surprised and very sad". In a video on Instagram, Malone said Jo Loves and Zara went "above and beyond" to make it clear that the collaboration - which began seven years ago - was "nothing to do with Jo Malone London, the company"."We've literally done as much as we possibly can," she said.Although the Zara collaboration was with the brand Jo Loves, Estée Lauder took issue with the use of Malone's name on the packaging, which read: "A creation by Jo Malone CBE, founder of Jo Loves."Estée Lauder is suing Malone herself, Jo Loves and Zara's UK arm for trademark infringement and breach of contract. The BBC has approached Estée Lauder for a response. Zara declined to comment."I can't stop being a person," Malone said.She said she was wondering why Estée Lauder was suing her now, when the collaboration with Zara was first launched in 2019."If it was wrong now, it would have been wrong on day one, and nobody did anything about it."I sold a company, I did not sell myself ... those collections were created by me, the per...