HYBE Launches New Label ‘ABD,’ Set To Debut New Girl Group

BusinessHollywood & EntertainmentHYBE Launches New Label ‘ABD,’ Set To Debut New Girl GroupByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorMay 07, 2026, 08:19pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.HYBE's new label: ABDABDHYBE, the entertainment corporation behind BTS, ENHYPEN, and LE SSERAFIM, has announced the launch of their new label dedicated to girl group production, ABDABD, short for “A Bold Dream,” represents the label’s creative philosophy of “pursuing unconventional, flexible, and playful ideas that push beyond norms” and aims to “pursue the intrinsic joy of music while exploring new possibilities and expanding the horizons of K-pop.”Former PLEDIS Entertainment’s Head of Artist Planning, Jiwon No, will serve as ABD’s President, overseeing the label’s overall management and strategic direction, drawing on her own experience with PLEDIS Entertainment and MORE VISION. SEOUL, SOUTH KOREA - 2024/09/03: People walk past the Hybe headquarters, with the company's logo visible on a glass window. Hybe Co., Ltd. is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. (Photo by Simon Shin/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty ImagesThe label is set to debut its first girl group in the second half of 2026. Sung Soo Han a.k.a., Master Professional, the creative mastermind behind artists like SEVENTEEN, TWS, IZ*ONE, and After School, will lead the group’s overall creative production – music, concepts, and performances. Not much is known about the ABD’s upcoming girl group, as everything r...