Fox Puts New Spotlight on Measuring Audience Reaction to Commercials

Home TV News May 7, 2026 7:25am PT Fox Puts New Spotlight on Measuring Audience Reaction to Commercials By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest Garrett Haake Named NBC News’ Chief White House Correspondent 45 minutes ago Amazon Sees ‘Strong’ Upfront Market, Despite Signals of Caution 2 hours ago Warner Bros. Discovery Saw Q1 Streaming, Studios Boosts, But Paramount Deal Spurs Large Loss 18 hours ago See All In an industry long known for counting the number of people who watch TV shows and the commercials that accompany them, Fox is starting to place new emphasis on a different sort of tabulation. The company on Thursday unveiled its Fox Flash Impact Report, which presents data evaluating how commercials perform, not just how many people might have seen them. The new report looks at such things as whether commercials made consumers more aware of what was being promoted, whether the ads changed the amount of consideration consumers give to making a purchase, how much they kept viewer engaged, and other “outcomes” that might include everything from making a visit to a car showroom to surfing an advertiser’s website to requesting information like a coupon or brochure. Related Stories ‘Outlander’ Shocker: Stars Break Down That Devastating Death, How It's Different From the Books and Why They Asked for a More Intimate Final Sex Scene