YouTube viewers watch 2 billion hours of Shorts on TVs each month

Short-form video is a format that’s built for mobile — these vertically oriented videos are designed to fit the shape of a smartphone. But according to YouTube, this kind of content has become quite popular on the big screen. It seems counterintuitive, but the data is hard to argue against: YouTube viewers watch over 2 billion hours of YouTube Shorts — the platform’s clips that run up to three minutes — on TVs each month. “The living room is YouTube’s fastest-growing screen, and the Shorts experience is further helping connect viewers with the world’s most active creator community from the comfort of their couch,” said Kurt Wilms, YouTube’s Senior Director of Product Management for YouTube on TV. “We’ve found that audiences increasingly want to watch their favorite content on the biggest screen at home, whether it’s long-form content, a podcast, or a Short.”