Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, today announced the appointment of Anthony Flaccavento as Chief Revenue Officer (CRO). In this role, Flaccavento will oversee all aspects of Yieldmo’s global revenue organization, including sales, account management, supply partnerships, and overall go-to-market execution.
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Flaccavento joins Yieldmo as the company continues to accelerate growth and expand its offerings across premium media, AI-powered advertising solutions, and sports-focused experiences. In his role, Flaccavento will help scale global demand for Ymax.ai, Yieldmo’s AI-powered platform built to help brands achieve stronger business outcomes and maximize media performance. As a member of Yieldmo’s Executive Leadership Team, reporting directly to the CEO, he will lead revenue strategy across the Americas and UK, helping deepen relationships with brands, agencies, publishers, and strategic partners worldwide.
“Anthony is an accomplished leader with a deep understanding of the evolving advertising and media landscape,” said Michael Yavonditte, CEO & Co-Founder of Yieldmo. “His proven ability to scale organizations, build strong partner relationships, and drive innovation across digital media makes him the ideal leader to guide Yieldmo through its next phase of growth. He’s a welcome addition to the executive team.”
Flaccavento brings more than a decade of leadership experience across ad tech, media, and digital advertising. Prior to joining Yieldmo, he spent more than 12 years in senior sales leadership positions, most recently serving as General Manager at Ogury. Before that, he was Chief Revenue Officer at Nexxen (formerly Tremor Video), where he helped scale the company’s connected TV and multiscreen video business. He has also held leadership roles with prominent consumer media brands, including Complex, MAXIM Magazine, and Athlon Media Group.
His expertise spans revenue generation, team leadership and scaling, digital media and programmatic sales, cross-device advertising, CTV, multiscreen and mobile video, and integrated brand marketing solutions. Throughout his career, he has helped global brands across the evolving media landscape achieve measurable brand outcomes – including brand performance, commerce, sales, foot traffic, brand lift, and attention – while driving diversified revenue growth and stronger business impact for partners.
“I’m incredibly excited to join Yieldmo at such a transformative moment for the ad tech industry and particularly within sports media,” said Flaccavento. “Yieldmo’s commitment to combining technology, AI, creativity, and platforms like YMax.ai to deliver meaningful advertising experiences truly sets the company apart. I look forward to working alongside the talented team to accelerate growth, deepen partner relationships, and continue evolving advertising from a traditional cost center into a true revenue-driving engine for marketers and media partners alike.”
In addition to Flaccavento’s appointment, Yieldmo also announced several recent executive leadership promotions and hires that further strengthen the company’s leadership team:
- Holly Danko was promoted to Chief People Officer, where she oversees all aspects of Yieldmo’s people strategy, including talent development, organizational culture, and employee engagement.
- Eddie Ishak was promoted to Chief Experience Officer and leads the vision and execution of Yieldmo’s product experience.
- Sumeet Gala joined the company as Vice President, AI & Engineering, helping advance Yieldmo’s AI innovation and engineering capabilities. His previous work on Adobe’s image search technology brings particularly relevant expertise to Yieldmo’s SportsMax initiatives and the company’s broader AI-driven product strategy.
These leadership appointments reflect Yieldmo’s continued investment in innovation, growth, and partner success. With an expanded executive team spanning revenue, people, product experience, and AI engineering, the company is further strengthening its ability to help brands, agencies, and publishers navigate the rapidly evolving advertising landscape through technology-driven solutions and meaningful consumer experiences.
About Yieldmo
Yieldmo is an advertising platform that helps brands improve digital ad experiences through creative tech and AI, using bespoke ad formats, proprietary attention signals, predictive format selection, and privacy-safe inventory curation. Yieldmo believes all ads should captivate users and be tailored to their liking. We help brands deliver the best ad for every impression opportunity. Thanks to our advances in Artificial Intelligence (AI), our proprietary measurement technology, and our close relationships with publishers, this vision is increasingly attainable.
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Contact
Media Contact
Laura Chamberlain
lchamberlain@yieldmo.com | (603) 557-5361
