Wine industry turns to younger drinkers to solve falling consumption

NewsWorldAmericasWine industry turns to younger drinkers to solve falling consumptionThe wine slump is a global phenomenon, with a ‘sustained decline’ in key markets including China, UK, and USRodrigo Gutierrez Tuesday 28 April 2026 17:51 BSTBookmarkCommentsGo to commentsBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":true,"showBookmark":true,"articleId":"b2966632","articleMeta":{"url":"https://www.independent.co.uk/news/world/americas/wine-chile-maule-valley-alcohol-b2966632.html","title":"Wine industry turns to younger drinkers to solve falling consumption"}}CloseThe Independent taste tests best white winesThe latest headlines from our reporters across the US sent straight to your inbox each weekdayYour briefing on the latest headlines from across the USYour briefing on the latest headlines from across the USEmail*SIGN UPI would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice{"className":"sc-1ge0fwe-0","newsletterData":{"regSourceNewsletter":"IND_Evening_Newsletter","regTitle":"Evening Headlines","subscriptionGroup":"us_evening_headlines","subscriptionGroupId":"4326e634-422a-4447-8e1e-604a937cd3b5","type":"daily_news","pathPrefix":["/us","/news/world/americas","/news/world/americas/crime"],"title":"The latest headlines from our reporters across the US sent straight to your inbox each weekday","mobileTitle":"Your briefing on the latest headlines from across the US","imageSrc":"https://static.independent.co.uk/static-assets/images/newsletters/usEveningHeadlines1_1.png","label":"I would like to receive morning headlines Monday - Friday plus breaking news alerts by email","newsletterKey":"receiveEveningHeadlinesUSNews","regSourceSection":"Americas","regSourceMethod":"NSCs"},"isClimate":false}The picturesque vineyards of Chile's Maule Valley, usually a scene of v...