​Why Healthcare Technology Solutions Should Prioritize Value Over Volume

Innovation​Why Healthcare Technology Solutions Should Prioritize Value Over VolumeByOsama Hashmi,Forbes Councils Member.for Forbes Technology CouncilCOUNCIL POSTExpertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. | Membership (fee-based)May 07, 2026, 11:30am EDTOsama Hashmi, MD, MPH, is a board-certified dermatologist and cofounder and CEO of Impiricus. gettyWhen I finished my residency and entered clinical practice, my priority was to give my patients the best care possible. However, I quickly realized how many incentives exist among various healthcare stakeholders—and just how misaligned those incentives can be. ​Through my own experiences and speaking with my peers, I learned about those competing incentives. A few examples? Pressure from private equity groups that own practices to see more patients, questions from insurance companies about prescribing certain medications and treatments and pharmaceutical companies competing to make their products the preferred choice among physicians. I observed those competing priorities creating gaps, gaps that patients were left to navigate, which could lead to delayed access to treatment and worse outcomes. ​There are many aspects of the healthcare industry that I believe need to be addressed to prevent competing incentives from negatively impacting patients. But as a physician who also founded a healthcare technology company that facilitates engagement between pharmaceutical companies and medical providers, I want to focus on the healthcare technology space in this article. I believe that healthcare technology leaders should embrace a physician-first approach in designing and implementing their solutions, especially in the age of AI, where there’s arguably more information overload than ever before. How Technology Can Hinder—Or Help—Physicians From my observations, how physicians practice medicine and how patients experience the healthcare system have changed over the...