Why Beckham was face of World Cup in the US

Why Beckham was face of World Cup in the USImage source, Getty ImagesImage caption, David Beckham visited the England squad in Miami before their World Cup quarter-final, where he was presented with his legacy capByShaimaa KhalilNorth America Correspondent in Los AngelesPublished14 minutes agoIn America, nobody sells football quite like David Beckham.During this World Cup, the former England captain has been impossible to miss.On the pitch, the tournament belongs to stars like Kylian Mbappe, Jude Bellingham, Lamine Yamal and Lionel Messi.Off the pitch, Sir David has become the face of the World Cup, fronting advertising campaigns for 11 brands ranging from McDonald's and Major League Soccer to Stella Artois, Home Depot and Bank of America.And if you haven't seen him during one of the many half-time commercial breaks, you've probably spotted him at the United States' opening match in Los Angeles, watching alongside his friend Tom Cruise.Just hours before that, Beckham had become the first professional footballer to receive a star on the Hollywood Walk of Fame, with actor Cruise once again by his side.More recently, he was seen singing Wonderwall and Hey Jude as he celebrated Jude Bellingham's two goals against Norway that sent England into the semi-finals.To play this video you need to enable JavaScript in your browser.This video can not be playedFigure caption, Beckham joins in with Wonderwall"David speaks to so many different people. I think that's what's unique about him," said Stacy Jones, founder and CEO of the marketing agency Hollywood Branded."He brings in the female demographic because he is so sexy - but he appeals to men. He's an honest, good, authentic, down-to-earth type of individual. So you don't really get affronted by him."She felt Beckham had achieved something few celebrities manage, moving effortlessly between football, fashion, entertainment, business and the cult of celebrity.On He...