When the World Cup finishes, the football continues on BBC Sport

When the World Cup finishes, the football continues on BBC SportImage source, Getty ImagesImage caption, Harry Kane, Erling Haaland and Jude Bellingham have all shone at the World Cup - and they'll continue to feature prominently across BBC Sport in 2026-27ByAndrew HaighExecutive Editor, BBC Sport website and appPublished1 minute agoA massive summer of football is well under way - and more of you than ever are spending it with BBC Sport.In recent weeks, a record number of people have been coming to our website and app, and we've seen huge numbers across live pages, articles and videos.We're delighted to see you all enjoying our coverage of the World Cup - as well as Wimbledon, Formula 1, cricket, and much more - across all of our platforms.While the thrilling drama of the football is driving you to visit our pages, we've also been working hard over recent months to ensure our content and experiences match the quality of the action.Our storytelling is getting more in-depth, with stronger analysis, expert insights and the inside stories behind the headlines.You will also have spotted some new additions, such as a Shorts tab on the app, a new Predictor game and the popular Fifa World Cup 3D Experience.The 'as it stands' projection for the last 32 of the World Cup was also a massive hit, helping you to plot a team's path through the knockout stage.We've also added more football quizzes, including the new Who Am I? format and tested live comments in our live pages for some matches.All of these innovations are based on your feedback. We constantly monitor the data and our BBC teams speak to our audiences regularly to understand how you're using the website and app.What's next?When the World Cup ends, regardless of who wins, we'll still have loads of great content every day as we build up to the new football season.As well as all the fall-out and reaction to the tournament, we'll quickly shift back in the club foo...