What DAZN’s Deal With FIFA Means For Soccer Fans

BusinessSportsMoneyWhat DAZN’s Deal With FIFA Means For Soccer FansByClemente Lisi,Contributor.Follow AuthorJun 10, 2026, 01:37pm EDTFREIBURG IM BREISGAU, GERMANY - SEPTEMBER 28: Detail close up of a DAZN microphone during the Bundesliga match between SC Freiburg and TSG Hoffenheim at Europa-Park Stadion on September 28, 2025 in Freiburg im Breisgau, Germany. (Photo by Daniela Porcelli/Getty Images)Getty ImagesFIFA’s decision to launch FIFA+ exclusively on DAZN represents more than a distribution deal. It’s a sign about where soccer media is heading. FIFA+ has existed as a direct-to-consumer platform designed to give soccer’s world governing body greater control over its content. While it successfully hosted archives, documentaries and legendary matches, it struggled with discoverability. By integrating FIFA+ into DAZN, soccer’s world governing body has prioritized reach. Instead of building an audience from zero, it is attaching its content to an established streaming sports service with a global soccer footprint. “Integrating FIFA+ onto the DAZN platform is a great example of how FIFA is turning to DAZN to accelerate its relationship with fans,” said DAZN CEO Shay Segev. “We can bring rights holders like FIFA a built-for-sport technology platform that gives them immediate global scale and reach, alongside a comprehensive product and feature set that goes far beyond the seamless broadcasting of live matches.” Founded in 2007 as Perform Group, DAZN rebranded in 2015 and now broadcasts sports in over 200 countries. Outside of streaming, DAZN has also expanded into betting, gaming, e-commerce, merchandise and ticketing. It also owns a minority stake in the leading soccer website Goal.com since 2020. MORE FOR YOU“Bringing this [FIFA+] content onto DAZN creates immediate exposure,” Segev added. “We’re making it available in more than 200 markets and on most devices, which effectively turns the total addressable market into the entire global football audience.”FIFA+ on D...