Victorian business fined for telling influencers to lie about paid Instagram post in first of its kind penalty
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Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as ‘fiddly’
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An online photobook retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram.
It marks the first time a penalty has been handed down to an Australian business for an influencer not disclosing paid post.
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