UK fashion company with £12m in sales crashes out of business – launched in 2017

UK fashion company with £12m in sales crashes out of business – launched in 2017A brand inspired at a family kitchen table amassed a huge following but still found it tough competing against global brands. Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark Add us as preferred source Comments By Chris Riches 13:52, Thu, Jun 4, 2026 Updated: 14:02, Thu, Jun 4, 2026 Mollie-May at her Pop-up shop Caramella at Liverpool One. (Image: Andrew Teebay Liverpool Echo)One of Britain's greatest style success stories, created from scratch in a Liverpool kitchen, has closed suffering "devastating losses". Fashion brand Caramella launched in 2017 by Mollie-May Rossi with a £500 loan while she balanced university studies and a part-time waitressing job. window.scriptsToLoad.push({url:'https://live.primis.tech/live/liveView.php?s=118222&vp_content=plembed3a6btjknzwqh&cbuster=%%CACHEBUSTER%%&playerApiId=v118222',triggeredBy:'tcfLoaded',delay:1500,containerId:'ovp-primis',title:"Primis player",beforeLoad:()=>{window.top.addEventListener('primisPlayerInit',e=>{try{if(e.detail&&e.detail.playerApiId==="v118222"){if(window.document.getElementsByClassName('jwplayer')[0]){e.detail.float('disable')}}}catch(e){}})},}) It ended up with 250,000 customers and attracted support from reality TV personalities from shows such as The Real Housewives of Cheshire, Love Island and The Only Way Is Essex. But despite a rebrand in January, to take on global brand rivals like Shein and Temu, the 28 year-old has announced it ceased trading on Wednesday. Article continues below ADVERTISEMENT Get the day's biggest headlines in UK and World news and more Subscribe Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy Historic UK fashion brand enters liquidation...