Tubi Expands Into Video Podcasts & iHeart And Spotify Gear Up For Pride Month

BusinessMediaTubi Expands Into Video Podcasts & iHeart And Spotify Gear Up For Pride MonthByFrank Racioppi,Contributor.Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts.Follow AuthorJun 04, 2026, 06:56am EDTTubi streaming service has inked a deal with SiriusXM for a roster of video podcasts.Tubi via Getty ImagesThrough a new agreement between SiriusXM and Tubi, a selection of video podcasts from the SiriusXM Podcast Network will soon be available to stream on the free ad-supported platform, giving Tubi users even more ways to watch their favorite shows.The initial lineup includes Conan O’Brien Needs a Friend, Rotten Mango, The School of Greatness, What Now? with Trevor Noah, and The Deep 3 Podcast, with additional titles expected to join the platform in the future.The move expands the reach of SiriusXM’s podcast network to Tubi’s audience of more than 100 million monthly active users and reflects the continued growth of video podcast consumption across connected TVs, mobile devices, and the web.In a press statement, Tubi said: “With a fandom-focused strategy in mind, Tubi has made a concerted effort for at least the past year to bring more creator content of different flavors (although has emphasized a commitment to long-form) to its platform. And to position it as place for diverse storytellers, social creators and those outside of traditional Hollywood avenues to find new audiences and extend their reach, while giving existing fans another place to watch.” That strategy can be seen via Tubi’s recent deal with TikTok, among other creator-focused content efforts. MORE FOR YOUSince Netflix and Spotify inked a deal several months ago inserting video podcasts onto the streamer’s platform, the dealmaking has only accelerated. Since then, IHeart has brought its video podcasts to Hulu, and now Tubi has linked up with SiriusXM. “For streamers, these deals enable them to add new content...