Travelodge scrambles to protect reputation with new jobs to 'transform culture'

EXCLUSIVE: Travelodge scrambles to protect reputation after woman raped when stranger given keyThe budget hotel chain has come under fire in recent weeks after a female guest was raped by a man who was given a key to her room. Now fresh measures are under wayNewsSaskia Rowlands News Reporter14:52, 03 Apr 2026Updated 14:57, 03 Apr 2026View 5 ImagesTravelodge is hiring Change Delivery Coaches to "transform cultures"(Image: Vuk Valcic/ZUMA Press Wire/Shutterstock)Travelodge is hiring a string of experts to "embed change” and "transform cultures” – hours after the firm was hit with more sex abuse reports.‌The budget hotel chain has come under fire in recent weeks after a female guest was raped by a man who was given a key to her room. Since then more women have come forward, with one claiming a man performed vile sex acts outside her door.Boss Jo Boydell has issued an apology but is refusing to meet with a group of MPs to discuss security, despite the PM urging her to do so.‌We can now reveal the firm is scrambling to protect its reputation, by hiring four Change Delivery Coaches. The vacancies - posted a day before Boydell made another public apology - involve “truly embed[ding] change into [Travelodge’s] DNA," "growing behaviours," and "understand[ing] root causes when things aren't going to plan."‌View 5 ImagesThe woman was attacked at a Travelodge in Maidenhead(Image: Maureen McLean/Shutterstock)READ MORE: Travelodge launch fresh probe after new claims that women's hotel rooms accessedREAD MORE: Keir Starmer warns Travelodge CEO to 'seriously engage' with MPs over sex attackOther key responsibilities include "identifying implementation gaps and risks early," "influencing people and transform[ing] cultures." Bosses are also looking for a Senior Change Programme Manager, who will “be responsible for the high-level design of complex change, ensuring every initiative has a rock-solid fo...