TikTok Is Driving A Men’s Fragrance Boom
✨ AI Summary
🔊 جاري الاستماع
What's that smell? It could be a TikTok influencer who’s doused himself in the scent he’s pitching. Corporations and influencers alike are capitalizing on a post-pandemic boom in fragrances in the US, particularly among men. Rainier Harris reports. (Source: Bloomberg)
