The Roots Picnic Goes Global, But Philly Remains The Core
BusinessHollywood & EntertainmentThe Roots Picnic Goes Global, But Philly Remains The CoreByIme Ekpo,Contributor.Forbes contributors publish independent expert analyses and insights. Reporting on Africa, its diaspora, and hip-hop's class acts today.Follow AuthorJun 13, 2026, 09:40pm EDTPHILADELPHIA, PENNSYLVANIA - MAY 31: Black Thought performs during the 2026 Roots Picnic on May 31, 2026 in Philadelphia, Pennsylvania. (Photo by Astrida Valigorsky/Getty Images)Getty ImagesThe Roots Picnic started off as an initiative to curate a festival space for Black audiences. Now, as it prepares for its first international edition in London this August, Black Thought reflects on its evolution into a global cultural brand. “This year felt like the Roots Picnic had arrived,” said Black Thought, led MC of The Roots, an MC that is slated as one of the greatest rappers in hip-hop history, a performance that contributes to the signature sound of the Philly collective. The Origins Of The Roots PicnicPHILADELPHIA, PENNSYLVANIA - MAY 31: Erykah Badu performs during the 2026 Roots Picnic on May 31, 2026 in Philadelphia, Pennsylvania. (Photo by Astrida Valigorsky/Getty Images)Getty ImagesAccording to Black Thought, The Roots Picnic began as The Roots’ own cultural counterpart to Philadelphia’s annual Welcome America Festival, giving the native Philly band a platform to celebrate their community and build momentum before performing for hundreds of thousands of people during the city's Fourth of July festivities.Before co-headlining Denmark’s Roskilde Festival with Bruce Springsteen, The Roots were performing in tents beyond the festival's main perimeter. Climbing from those early slots to the main stage helped shape the patience, persistence, and long-term vision that would later fuel the growth of the Roots Picnic.MORE FOR YOU“We wanted something like that of our own in Philadelphia,” said Black Thought. “We understood that there was no overnight way, no instant way, to...المصدر: Forbes Business | Source: Forbes Business
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