The Podcast Show In London Was A “Really Big Show!”

BusinessMediaThe Podcast Show In London Was A “Really Big Show!”ByFrank Racioppi,Contributor.Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts.Follow AuthorMay 28, 2026, 01:37pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The Podcast Show in London at the Business Design Centre routinely attracts over 10,000 attendees from dozens of countries across the global audio industry. Across its five-year history, the event has brought together more than 25,000 delegates.Podcast ShowEd Sullivan was an iconic American entertainment journalist and television host, best remembered as the creator and presenter of The Ed Sullivan Show, which aired on CBS from 1948 to 1971, setting a record as the longest-running series of its kind in U.S. broadcasting history. At the height of his fame, Sullivan has hundreds of people doing impressions of him, specifically how he mangled, “We have a really big show for you tonight,” coupled with weird shoulder rolls and facial ticks that were gravy for comedians. I bring Sullivan up because it is the best way to describe The London Podcast Show of 2026 – “It was a really big show!”Held at London’s Business Design Centre, the two-day international festival for the business of podcasting brought together creators, brands, and industry leaders from over 50 countries to explore the future of the audio and creator-led media industries. If you’ve never been to a podcasting event, then you’d be in a for a treat. Unlike the ego strutting and peacocking at movie and TV events, podcasters are a free-spirited, collaborative, friendly, leave your ego at the door bunch. Hence, this photo!Podcasters enjoying the Podcast Show In London.Podcast ShowKey Highlights and Industry TrendsThe Video Podcast Boom: With roughly 71%of podcasters now producing video, adapting content for platforms like YouTube and...