The North Face And U.S. Ski & Snowboard Enter 8-Year Apparel Deal

BusinessSportsMoneyThe North Face And U.S. Ski & Snowboard Enter 8-Year Apparel DealByMichelle Bruton,Contributor.Forbes contributors publish independent expert analyses and insights. Michelle Bruton covers action sports and the Olympics and Paralympics.Follow AuthorMay 12, 2026, 08:00am EDTThe North Face has entered into an eight-year partnership to become the official performance apparel partner of U.S. Ski & Snowboard.The North FaceThe North Face has signed an eight-year agreement to become the official performance apparel partner of U.S. Ski & Snowboard, a deal that will see the outdoor brand outfit American athletes through the 2034 Winter Olympics and Paralympics.Announced Tuesday, the partnership covers all 11 disciplines governed by U.S. Ski & Snowboard: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic, Para snowboard, ski jumping and snowboard. Athletes, coaches and staff will wear The North Face outerwear and training gear at World Cup events, world championships, training camps and the Winter Games through April 2034.Historically, U.S. Ski & Snowboard team athletes who have personal outerwear sponsors are permitted to wear their sponsor’s gear in competition for non-Olympic events, and the same will be true in the partnership with The North Face. The agreement positions The North Face at the center of U.S. winter sports during a pivotal period leading into the 2030 Winter Olympics in the French Alps and the 2034 Winter Olympics in Salt Lake City, which will mark the return of the Winter Games to the United States for the first time since 2002. Financial terms of the partnership were not disclosed.Under the agreement, The North Face will supply competition outerwear as well as base layers, mid-layers, accessories, luggage and off-season training apparel.-Tex components. The collection will feature proprietary technologies such as The North Face lab-developed Futurelight, Clou...