The humiliating new life of Hannah Ingram-Moore: We reveal the desperate way she is raising cash, why neighbours in her village have turned on her... and her £2m house sale disaster

By KATHRYN KNIGHT, FEATURE WRITER and EIRIAN JANE PROSSER, SENIOR REPORTER Published: 17:30, 15 July 2026 | Updated: 17:31, 15 July 2026 Given the ongoing heatwave, there is doubtless an increased demand for sun shades among drivers who want to reduce the glare on their car windscreens. And while there’s no shortage of options on the market, one deal – featured on the ‘showcase’ of a content creator on the video-sharing app TikTok – could certainly catch the eye of those looking for a particular bargain. A ‘foldable UV heat reflective front window cover’, it is available for just £8.59 (a saving of £8.94 on the original price) plus postage. ‘Free returns,’ the advert adds, helpfully. There are a couple of other hot weather-related items up for grabs on the same site, including an assortment of foldable dog sprinkler splash pools starting from £11.62 and a portable mini air pump – handy for inflating those much-needed paddling pools – at just £9.99. One wonders if they are flying off the virtual shelves of this TikTok user’s ‘dedicated tab’, from where such items are sold. Certainly, the random nature of the merchandise available means prospective buyers might struggle to imagine quite who has curated such a selection. In fact, it is Hannah Ingram-Moore, the 55-year-old better known as the daughter of Captain Sir Tom Moore, who memorably raised £39million for the NHS by completing 100 laps of his garden at the home he shared with Hannah and her family before his 100th birthday at the height of the Covid-19 pandemic in 2020. What a lifetime ago that now seems. For quite a lot has happened to Hannah and her husband Colin in the last six years – not much of it good. ‘The rumour is that they’re struggling financially,’ one resident of the peaceful Bedfordshire village of Marston Moretaine, where the couple still live with their two teenage children, told the Daily Mail this week. ‘And even if they’re not, flogging random items on TikTok doesn’t exactly scream business success, does it?’ Hannah Ingram-Moore is the daughter of Captain Sir Tom Moore, who memorably raised £39million for the NHS by completing 100 laps of his garden Mrs Ingram-Moore's ‘showcase’ on the video-sharing app TikTok shows some hot weather-related items and travel packages up for grabs Captain Tom, as he affectionately became known, passed away in February 2021, having not only completed his heroic feat, but also chalked up a couple of world records and a knighthood along the way. He became the oldest person to have a No1 single, with his charity version of You’ll Never Walk Alone, and also having raised the most money ever on an individual charity walk. Yet the narrative arc that followed came to embody hubris and humiliation of the highest order. How else to describe the extraordinary spectacle of a woman who once stood proudly shoulder to shoulder with her father as he was hailed around the world for his inspirational determination – and who vowed to be the keeper of the flame of his legacy through the Captain Tom Foundation – now flogging ear drops, dog sprinklers and car windscreen sun shades on social media in return for a slice of commission from her 20,000 followers? As directors of the newly minted charity, in 2021 Hannah and Colin set about creating a charity office in the grounds of the seven-bedroom detached family home where Captain Tom did all those laps of the garden with his walking frame. The premises was intended to host memorabilia and celebrate Captain Tom’s legacy. It later emerged that this £200,000 ‘office’ was actually a much grander pool house complete with changing rooms and a spa, and after complaints from neighbours, a planning inspector ruled it had to be levelled. It was subsequently demolished in February 2024. The revelations prompted an inquiry by the Charity Commission, which in 2024 damningly concluded that the Ingram-Moores had benefited ‘significantly’ through their association with the charity and were guilty of ‘serious and repeated’ instances of misconduct, mismanagement and failures of integrity. Among its criticisms was the family’s £1.47million deal with publisher Penguin for three Captain Tom books – published in quick succession – a portion of which they assured the public would go to charitable causes. Not a penny did. Other deals involving the sale of Captain Tom-branded gin and rosé were also criticised, and Mrs Ingram-Moore and her husband were disqualified from serving as charity trustees for ten and eight years respectively. Since renamed The 1189808 Foundation – a reference to its charity number – the charity has stopped taking donations and, in its most recent accounts for 2024, reported gross income of just £3,660 against expenditure of £132,000. There are equally forlorn figures for the couple’s management consultancy company, The Maytrix Group Limited – established several years before the pandemic – which show it lost £123,000 in the year to August 31, 2024, with shareholder funds slipping from £5,385 to minus £117,880. Mrs Ingram-Moore and her husband were also owed £59,323. It must be said that far from being chastened by the Charity Commission’s findings, Mrs Ingram-Moore remained bullish, subsequently insisting that ‘nothing dishonest’ had happened and insisting that the reason they were not contesting the report is because it would have taken too much time and money. ‘We gracefully bowed out and said we’ll have to accept what they say, even though we know it not to be true, and get on with our lives,’ she said. And the couple have certainly tried to do that. Even before the Charity Commission’s damning report in 2024, the Ingram-Moores had put their Grade II-listed Bedfordshire property – which also comes with its own coach house – on the market with a price tag of £2.25million. It was unclear whether they planned to relocate altogether, although either way two years later it remains on the market at a now considerably reduced asking price of £1.95million amid speculation among neighbours that the Ingram-Moores are now considering renting it out instead in a bid to break ties with the village, where they’ve become something of an embarrassment. ‘I have heard, and I’m not sure how true it is, that they are trying to rent out the property as they haven’t been able to sell it. I have been noticing a few people going in and out,’ one neighbour told the Daily Mail this week. ‘I think it’s just got to a point now where they just want to get out of the village and leave,’ said another. ‘I don’t blame them ... they wanted cash buyers up front so they could get out of there as quickly as possible.’ The Ingram-Moores set about creating a charity office in the grounds of the family home – but it was demolished in February 2024 after a planning inspector ruled it had to be levelled Mrs Ingram-Moore told an interviewer that her father, affectionately known as Captain Tom, had ‘left a legacy he could barely imagine’ Another neighbour said they thought that the coach house had already been turned into a rental property. ‘We’ve seen a few different people coming in and out,’ they said. Certainly, along with the rest of the family, Mrs Ingram-Moore, once so publicly celebrated, is rarely seen in the village these days. ‘If I do see her I turn the other way,’ one neighbour said crisply this week. Yet there is also sympathy for her in some quarters. ‘I feel quite sorry for her because, from what I have been told, she wasn’t the mastermind behind everything that went on and she just became the face of it,’ one resident said this week. ‘Don’t get me wrong, I think what they did was wrong. They were naughty. But do I think it was all her? No. I think she has just taken the fall for it.’ Another said that whatever happened in the past, Mrs Ingram-Moore deserved credit for trying to move on and earn money in whatever way she could. She’s also latterly reinvented herself as a ‘resilience leader’, ‘mentor’ and public speaker, as well as selling merchandise on TikTok marketplace and promoting brands on her feed. A recent TikTok video, showing her walking purposefully through London’s St Pancras station, is captioned: ‘Who says workdays can’t feel like a mini holiday? London sun, #oglmove on, and comfort meets style. Ready to take on the day!’ OGLmove is a fashion brand, although it is unclear whether they paid Mrs Ingram-Moore for this promotion. Indeed, quite what the revenue stream behind all this looks like at all is anyone’s guess, although brand and culture expert Nick Ede suggested Ingram-Moore was unlikely to be earning more than a few hundred pounds a month. ‘She may be testing the waters by seeing what engagement she gets and whether there is demand for her to promote what she is wearing and where she is going,’ Mr Ede told the Mail, suggesting Hannah was acting like ‘a typical influencer in the TikTok space’. ‘She has a small following. They are more likely to be on her page out of curiosity than because they are fans. Social media is built on authenticity, and I doubt she will be able to convert her presence into big money-making posts.’ Whether that proves the case remains to be seen – although one thing is for sure: when, in the wake of her father’s death, Ingram-Moore told an interviewer that her father had ‘left a legacy he could barely imagine’ he surely could not have imagined this.