TelevisaUnivision Replaces Ad-Sales Chief as TV Upfront Nears

Home TV News Apr 27, 2026 8:36am PT TelevisaUnivision Replaces Ad-Sales Chief as TV Upfront Nears By Brian Steinberg Plus Icon Brian Steinberg Senior TV Editor bristei Latest TelevisaUnivision Replaces Ad-Sales Chief as TV Upfront Nears 8 minutes ago Julie DeTraglia, Research Veteran From Netflix, Amazon, Disney, Joins Nielsen 45 minutes ago Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate’ Offer to Advertisers 3 hours ago See All Courtesy of TelevisaUnivsion Spanish-language media giant TelevisaUnivison unveiled a surprise overhaul of its ad-sales structure Monday — with just weeks to go before the TV industry opens its annual “upfront” marketplace. The company replaced Tim Naividad, who had been in place since June of 2025, with a veteran internal choice, John Kozack, who has worked at TelevisaUnivision over two decades. Natividad had previous experience at Roku and Amazon, and his digital chops were no doubt welcome at a traditional media company that has recently made significant strides in streaming. And yet, the move suggests TelevisaUnivision couldn’t abandon its reliance on the millions it generates from linear TV. Related Stories AI-Assisted Captain James Hook Feature in Works at Moonmax (EXCLUSIVE)