Sticker, card rights for England and other national teams going to Fanatics, sources say

Fanatics will increase its presence in the global soccer landscape by gaining future exclusive licensing rights to produce trading cards and sticker books for the men’s and women’s national teams for England, Brazil, Germany and Italy, multiple sources have told The Athletic.According to sources with direct knowledge of the deals, Topps (owned by Fanatics) will acquire the Brazil license starting in 2027, the England and Germany licenses in 2031 and the Italy license in 2035. Panini currently holds licenses for those four federations, continuing the ongoing trend of Fanatics winning licenses, which diminishes Panini’s portfolio.Advertisement