Stellantis Strategic Plan Lacks Detail; Brands’ Future Questioned

InnovationTransportationStellantis Strategic Plan Lacks Detail; Brands’ Future QuestionedByNeil Winton,Senior Contributor.Forbes contributors publish independent expert analyses and insights. U.K.-based Neil Winton covers the European Auto industry.Follow AuthorMay 26, 2026, 01:28pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Maserati MC20 GT2 Stradale. The futre of this Stellantis brand is being questioned. Photographer: Bing Guan/Bloomberg© 2025 Bloomberg Finance LPTroubled auto global brand giant Stellantis impressed investors with the scope and ambition of its long-awaited plan to revive the company, but the shares dived as analysts sought details while others were surprised the 14 brands survived intact.Stellantis published its five-year plan last week, which included the launch of 60 new models by 2030 and the spending of €60 billion ($70 billion) producing them. But there were no factory closures, not were any of the brands killed. 70% of Stellantis spending would be on lead brands Jeep, RAM, Peugeot and Fiat. Chinese partners Leapmotor and Dongfeng would provide electric vehicle technology and use some of Stellantis’s unused factories in Europe to make their own products or badge them with Stellantis brands.CEO Antonio Filosa has been in charge for just under a year after former CEO Carlos Tavares was terminated. Stellantis has been under pressure in the U.S. and Europe. Earlier this year it announced a €22 billion write-down after over-ambitious EV plans stumbled. Frank Schwope, automotive consultant and lecturer at FHM Berlin, had expected major surgery to slim down the brands.Jeep is a Stellantis core brand.gettyThe merger between Fiat Chrysler and France’s Groupe PSA in 2021 was named Stellantis and included the 14 brands. Opel, and its British Vauxhall affiliate, had been chronic loss makers when owned by General Motors. Many of the other European brands including Citroen, Peu...