Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’

Home Biz News May 8, 2026 12:58am PT Sony, PlayStation Chiefs Detail AI Vision Amid Tariffs, Memory Crunch: ‘Human Creativity Must Remain at the Center’ By Naman Ramachandran Plus Icon Naman Ramachandran Latest ‘Heated Rivalry’ Star Connor Storrie’s ‘April X’ to Open Raindance Film Festival, Eddie Cochran Doc to Close 18 hours ago ‘Mortal Kombat II’ Star Ludi Lin on Going Beyond the Action Hero: ‘I’m More Complex Than Just a Fighting Machine’ 19 hours ago Cannes ACID Title ‘Summer Drift’ Lands at MoreThan Films for Sales (EXCLUSIVE) 21 hours ago See All Sony Sony Group Corporation and its PlayStation division have outlined an AI strategy built on the principle that human creativity must anchor every application of the technology, with both companies’ chief executives pointing to proprietary tools and measurable commercial returns already reshaping their respective operations. Speaking at Sony’s corporate strategy and earnings presentation Friday, Sony Group president and CEO Totoki Hiroki framed the company’s position on AI in direct terms. “Human creativity must remain at the center,” Totoki said. “AI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities.” Related Stories 'We Were Liars' Season 2 Casts Young Versions of the Sinclairs as Show Travels Back to Summer of 1999