SOND, a sleep tech startup from Bose’s former head of sleep, exits stealth with $7M

Traditionally, sleep earbuds have been designed to mask outside noise and promote sleep with calming sounds. But today, a Boston-based startup called SOND is introducing a new type of earbuds designed to actively intervene to encourage better sleep. Founded by a pair of MIT grads, one who is Bose’s former Head of Global Sleep, SOND emerged from stealth on Wednesday with $7 million in funding. Together with the funding, the company introduced its debut product: Dreambuds, a closed-loop, in-ear system that captures 12 physiological signals from the wearer, then acts on them in real-time to help consumers get better sleep. Image Credits:SOND Its initial investment of the $7 million comes from E14 Fund (an MIT-affiliated fund), Crosslink Capital, Ubiquity Ventures, Alumni Ventures, Meach Cove Capital, and Boston Scientific co-founder, John Abele.