Small business posts video featuring Nigel Farage — but it 'massively backfires'

Small business posts video featuring Nigel Farage — but it 'massively backfires'Liam Lazarus' business, Haystack café in Merthyr Tydfil, south Wales, suffered a detrimental impact after Mr Lazarus featured Nigel Farage in a video he posted on social mediaCommentsNewsIndigo Jones and Bradley Jolly Overnight News Editor07:37, 17 Apr 2026View 3 ImagesNigel Farage is pictured during the walkabout in Merthyr Tydfil, south Wales(Image: PA)A small business owner said his decision to feature Nigel Farage in a marketing video "massively backfired".‌Liam Lazarus' enterprise, Haystack café, lost thousands of followers on social media after he posted the clip of Mr Farage in the restaurant. Mr Lazarus has since deleted the video and uploaded an apology, describing the consequences of his decision as "horrible".‌In a new video he posted on Instagram, Mr Lazarus said: "What a horrible day it has been today. As you can tell by my reaction that's obviously not what I wanted to do. I know you guys are going to say: 'It's too late, no choice is a choice, blah blah blah.' I am sorry. The message that I intended wasn't that.‌"I wasn't meant to endorse Reform. I wasn't meant to endorse Nigel Farage or any of his strategies. My political views are not important – I don't actually have any. I run a hospitality company — no time to have any."READ MORE: BBC Question Time crowd laugh at guest's brutal jibe about Reform UKREAD MORE: Nigel Farage's Reform UK is dealt crushing blow at Caerphilly by-electionView 3 ImagesLiam Lazurus regrets posting a clip of Mr Farage in his café in Merthyr Tydfil(Image: WalesOnline/Rob Browne)The Leader of Reform UK and his Welsh leader Dan Thomas were in Merthyr Tydfil, south Wales campaigning this week ahead of the Senedd election. The duo popped into Haystack café, which is on the high street, and Mr Lazarus saw the opportunity to snap the politicians.‌Bu...