Shein To Acquire Everlane For $100 Million

BusinessRetailShein To Acquire Everlane For $100 MillionByClara Ludmir,Contributor.Forbes contributors publish independent expert analyses and insights. Clara covers consumer brands shaping tomorrow's retail landscape.Follow AuthorMay 18, 2026, 11:14am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Shein to acquire a majority stake in EverlaneImage generated by AIOnline fast-fashion retailer Shein is said to be acquiring Everlane, the apparel brand known for its sustainability ethos, in a deal valuing the company at $100 million, according to information shared by Reuters.While the transaction has not been confirmed by either party yet, Bloomberg reported that majority owner L Catterton’s board of directors approved the sale this past Saturday, making it very likely. The consumer-focused private equity fund, backed by LVMH and Bernard Arnault’s family holding company, acquired a stake in 2020, when the fund led a $85 million funding round. The apparel brand was then valued at around $600 million, when it was at peak popularity.Everlane And Shein, An Ironic Alliance Since its launch, Everlane has been a mission-driven company, built on an ethos of ethical practices, premium quality and radical transparency. Its website reads: “We’re on a mission to clean up the industry. It’s a movement we’re calling Cleaner Fashion.” The brand openly shared factory locations and production costs, claimed it had no intermediaries allowing fair pricing, and designed wardrobe staples for elevated everyday basics. The synergies with Shein are therefore not just hard to find, they’re impossible to truly justify. For context, while Everlane became a near cult-brand in the late 2010s, its popularity and prosperity seemed to slowly decline year-on-year post-COVID. It struggled with rising costs, started facing an increasingly competitive landscape, and lost some level of cultural relevance as consumer behavior t...