Self-Help Podcaster Jay Shetty Strikes Major $100 Million Deal With Spotify And Netflix

BreakingBusinessSelf-Help Podcaster Jay Shetty Strikes Major $100 Million Deal With Spotify And NetflixByConor Murray,Forbes Staff. Murray is a Forbes news reporter covering entertainment trends.Follow AuthorMay 27, 2026, 11:37am EDTToplineSpotify and Netflix struck a deal reportedly worth $100 million for exclusive rights to the video version of “On Purpose,” a self-help podcast hosted by wellness influencer Jay Shetty, a rare nine-figure podcasting contract that is one of Spotify’s biggest since it first signed with Joe Rogan in 2020. Jay Shetty hosts "On Purpose," which has more than 5 million subscribers on YouTube. (Photo by Daniel Boczarski/Getty Images for Jay Shetty)Getty Images for Jay ShettyKey FactsThis is a developing story. Check back for updates.Got a tip? Share confidential information with Forbes.Editorial StandardsReprints & PermissionsLOADING VIDEO PLAYER...FORBES’ FEATURED Video