Samsung Galaxy X ‘Spider-Man: Brand New Day’ Creates Spidey Tracker

BusinessHollywood & EntertainmentSamsung Galaxy X ‘Spider-Man: Brand New Day’ Creates Spidey TrackerByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorJun 16, 2026, 10:10am EDTSummarySamsung has partnered with Sony Pictures for *Spider-Man: Brand New Day*, featuring prominent Galaxy Z Flip, Z Fold, and Watch product placement in the film's trailer and movie. Beyond the screen, the collaboration introduces the "Spidey Tracker," a unique fan experience. This interactive campaign, powered by Samsung Galaxy, invites fans to track Spider-Man at live events, in creator videos, and global locations, mirroring Ned Leeds' in-film tracker. SpiderTracker.com launches June 17, coinciding with the second trailer, and explained by Ned in a "NedTalk" video. The film, opening July 31, features Peter Parker alone and undergoing changes, with Ned's tracker aiding his location.Show More Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & ™ 2026 MARVEL. ©2026 CPII & TSG2026 MARVEL. ©2026 CPII & TSGSamsung has officially announced its partnership with Sony Pictures’ Spider-Man: Brand New Day. Throughout the first official trailer, Samsung had multiple cameos, including Peter Parker (Tom Holland) using the Galaxy Z Flip, Ned Leeds (Jacob Batalon) with a Galaxy Z Fold, and a scene where an unknown person is wearing a Galaxy Watch. Beyond the product placement in the film, the collaboration also brings an all-new, one-of-a-kind fan-driven experience that unfolds online and in real-world spaces throughout the summer – the Spidey Tracker. Sony Pictures and Samsung will release the first-ever fan-powered Spidey Tracker, bringing to life a key element from the new film in which Ned creates a custom website to help locate Spider-Man. Of course, it’s powered by Samsung Gala...