Reebok Returns To Head-To-Toe Performance Tennis With Phase Evo Shoe

BusinessSportsMoneyReebok Returns To Head-To-Toe Performance Tennis With Phase Evo ShoeByTim Newcomb,Contributor.Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech.Follow AuthorMay 18, 2026, 10:00am EDTMagdalena Frech is wearing head-to-toe Reebok with the new Phase Evo shoe. ReebokReebok is back in tennis. After nearly two decades without a performance tennis shoe and dedicated tennis apparel, the American brand returns to the game, launching the Phase Evo tennis shoe and outfitting Polish tennis player Magdalena Frech in head-to-toe Reebok. “Tennis has always been part of Reebok’s foundation, it’s where some of our earliest performance innovations and cultural moments came to life,” Greg Korbas, Reebok director of product marketing, performance footwear, tells me. “It felt natural to return to a sport that’s so deeply rooted in our DNA. This wasn’t about entering something new, it was about re-engaging with a space we helped shape, with a more modern point of view.”Reebok is synonymous with tennis performance, introducing the Reebok Court Victory Pump to the tennis world via Michael Chang over 35 years ago and being the first to outfit Venus Williams professionally, not to mention having connections aplenty with Andy Roddick, Patrick Rafter and more. The new Reebok Phase Evo performance tennis shoe launches in July. ReebokFor the re-entry, Reebok signed top-50 WTA player Frech, outfitting her in head-to-toe Reebok for the first time in late February, where the Phase Evo made its on-court debut. “Performance validation is critical in performance categories,” Korbas says. “Having an athlete at the center of this return ensures the product is grounded in real insight and credibility, not assumption. It also signals intent, that we’re not just participating in tennis, we’re committed to it and ensuring top performance innovation is at the heart of everything we do.” MORE FOR YOUFor Frec...