Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app

The first StrictlyVC of 2026 hits SF on April 30. Tickets are going fast. Register now. Buy one Disrupt pass, and get the second at 50% off. Ends May 8. Register now. TechCrunch Desktop Logo TechCrunch Mobile Logo LatestStartupsVentureAppleSecurityAIApps EventsPodcastsNewsletters SearchSubmit Site Search Toggle Mega Menu Toggle Topics Latest Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app Amanda Silberling 1:50 PM PDT · May 8, 2026 Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the company announced on Friday. Rolling out first in the U.S., Clips will include…well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription. “Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of global application experiences, Brian Griffin, in a press release. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.” Amazon first tested this short-form feed during the NBA season, showing highlights that users can scroll through as though they’re watching TikToks. It’s not a surprise to see Prime Video make this change — Netflix, Peacock, Tubi, Disney, and others have recently rolled out similar experiences, which are designed to promote discovery. Netflix’s short-form feed even shares the Clips name. Clips is first rolling out to select U.S. customers on iOS, Android, and Fire tablets, but it will be available more broadly this summer. Users can navigate to Clips by scrolling down on the Clips carousel on the Prime Video mobile home page, which will surface a full-screen vertical feed. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Amanda Silberling Senior Writer Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos. You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted message at @amanda.100 on Signal. May 27 Athens, Greece StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone. Most Popular Hackers deface school login pages after claiming another Instructure hack Lorenzo Franceschi-Bicchierai Zack Whittaker Hackers steal students’ data during breach at education tech giant Instructure Lorenzo Franceschi-Bicchierai As workers worry about AI, Nvidia’s Jensen Huang says AI is ‘creating an enormous number of jobs’ Lucas Ropek Anthropic and OpenAI are both launching joint ventures for enterprise AI services Russell Brandom Ouster’s new color lidar is coming to replace cameras Sean O'Kane This tiny, magnetic e-reader could stop you from doomscrolling Amanda Silberling Uber wants to turn its millions of drivers into a sensor grid for self-driving companies Connie Loizos X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct AnthropicSAPSamsungMarc LoreTechCrunch DisruptTech LayoffsChatGPT © 2026 TechCrunch Media LLC.