Porn, dog poo and social media snaps: the ‘taskers’ scraping the internet for Meta-owned AI firm

Scale AI gig workers describe desperation of using people’s personal profiles and copyrighted work to train AI

Tens of thousands of people have been paid by a company part-owned by Meta to train AI by combing Instagram accounts, harvesting copyrighted work and transcribing pornographic soundtracks, the Guardian can reveal.

Scale AI, 49%-controlled by Mark Zuckerberg’s social media empire, has recruited experts across fields such as medicine, physics and economics – putatively to refine top-level artificial intelligence systems through a platform called Outlier. “Become the expert that AI learns from,” it says on its site, advertising flexible work for people with strong credentials.