PGA Tour Superstore Now Has Golf Simulator Showrooms In All Stores

BusinessSportsMoneyPGA Tour Superstore Now Has Golf Simulator Showrooms In All StoresByErik Matuszewski,Contributor.Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinationsFollow AuthorJun 13, 2026, 06:10pm EDTThe golf simulator showroom at the PGA Superstore location in Atlanta's Buckhead neighborhood. PGA Tour SuperstoreIn addition to its wide variety of equipment, apparel and other golf gear and technology, PGA Tour Superstore now has dedicated indoor simulator showrooms in all 82 of its stores nationwide. The experiential component of PGATSS simulator showrooms enables customers to demo and compare residential, outdoor, and commercial systems — from high-end setups with premium launch monitors, enclosures, and projectors to entry-level options with little more than a net and mat. These showrooms, which are in addition to the indoor simulators where customers can test clubs or play in leagues, further underscore PGA Tour Superstore’s focus on ways to help customers better learn, practice and engage with the game. “We are committed to helping our customers improve and get dialed into their game,” said PGA Tour Superstore CEO Troy Rice. “Simulator technology has become an incredibly powerful tool for that, giving players real data and feedback to practice more effectively and play better.“At the same time, it has evolved into something much broader, a fun, social way for people to experience the game and, for many, a gateway into traditional on-course golf.”Simulator and screen golf engagement is up 154% since 2019, according to the National Golf Foundation, with more than 9 million participants in 2025. Approximately 38 million Americans play off-course forms of golf, none of which have grown more in recent years than the indoor simulator space, where golfers and non-golfers alike are able to practice, compete and/or socialize. MORE FOR YOUPGA Tour Superstore recently...