Panini World Cup sticker albums to end as Fifa announces new partnership

• Fifa association with Panini goes back to 1970

• 2030 World Cup will be final tournament

Panini World Cup sticker albums will become a thing of the past following the centenary finals in 2030 after Fifa announced a new partnership on Thursday.

The Fifa association with Panini already stretches back more than 50 years, with the first World Cup sticker book published ahead of the 1970 finals in Mexico, and will have reached 60 years by 2030.