NWSL has built an audience that fills NFL stadiums. It’s time to dream big on the final venue

“If there’s a motto that should be branded across women’s sports, it’s: If you build it, they’ll come,” Janine Sonis told a group of reporters after Denver Summit FC welcomed 63,004 people to Empower Field at Mile High last month, smashing the single-game National Women’s Soccer League attendance record. It is a fitting play on Kevin Costner’s famous line from “Field of Dreams”, especially when describing the NWSL. For a league built from the ashes of two failed ones, it has come a long way in 13 years. Advertisement