NHL style revolution: Why players and their hockey butts are fans of the relaxed pants trend
The origin story of Bonobos, the menswear company launched in 2007, can be written with one body part in mind.“Our original mission,” says Kate Fulk, Bonobos’ senior vice president of merchandising, planning and wholesale, “was to solve what we called ‘khaki diaper butt.’”Slim fit pants, according to Fulk, account for more than 50 percent of Bonobos’ sales. Butts are flattered, not merely covered.Advertisementالمصدر: The Athletic | Source: The Athletic
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This article was originally published by The Athletic. Khabr is a licensed Jordanian AI-powered news platform (Registration #82086). We add editorial value through: AI-powered news analysis, automated summaries, AI audio narration, multi-language translation (Arabic, English, French, Turkish), and AI fact-checking. Our mission is to make news more accessible and understandable for Arabic-speaking audiences worldwide.
