New Report Reveals That Podcasting Now Grosses $9.2 Billion In Global Revenue

BusinessMediaNew Report Reveals That Podcasting Now Grosses $9.2 Billion In Global RevenueByFrank Racioppi,Contributor.Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts.Follow AuthorMay 22, 2026, 06:49am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Hernan Lopez, founder of Owl & Co, a management consulting firm servicing media, tech, and the attention economy, is best known as the founder of Wondery (acquired by Amazon in 2021).Owl & CoA new report by Owl & Co, a specialized consulting firm focused on media, tech, and the attention economy, reveals that the global podcasting revenue has grown by 23 percent in 2025. Owl & Co is a business consulting firm that works with streamers, studios, IP owners, creator businesses, and investors to unlock enterprise value across content, platforms, audiences, and high-stakes decisions. The firm is focused on media, tech, and the attention economy.The company says: “Our engagements are backed by real-world operator experience, proprietary data frameworks, and a global network of experts across streaming, content, technology, and finance.”Owl & CoCompanies that were part of the study included Alphabet, Amazon, Apple, ByteDance, Comcast, Disney, Fox, Meta, Netflix, Paramount Skydance, and Spotify.The study asked responding companies: How big is the global podcast economy in 2025, and how fast is it growing? Which monetization shift separated the fastest-growing podcast publishers from the rest? What does the podcast industry’s 92x decade say about where vertical is today?The Global Podcast Economy generated $9.2B in revenue in 2025, up 23% from the year before, according to Owl & Co’s Global Podcast Economy Report released today and covered by Bloomberg. Conclusions from the report included those on video podcasts.“Video is changing the picture. We b...