Musely secures $360M from General Catalyst without giving up equity

Musely secures $360M from General Catalyst without giving up equity Marina Temkin 3:39 PM PDT · May 1, 2026 Musely, a direct-to-consumer telemedicine platform, has secured over $360 million in non-dilutive capital from General Catalyst’s Customer Value Fund (CVF). The company specializes in compounded treatments for skin, hair, and menopause care. Musely co-founder and CEO, Jack Jia, told TechCrunch that when CVF investors reached out to him last year, he wasn’t looking to raise capital. That’s because Musely, which was founded in 2014 as a wellness community before pivoting to prescription skincare in 2019, has been cash flow positive for years, he said. Jia didn’t want to reduce his ownership in the company by selling off a chunk of it to VCs. They frequently approached him about a potential round and he consistently turned them down, he said. But unlike traditional venture capital, CVF wasn’t looking to take an equity stake, nor was it offering a loan that would carry interest rate charges. Instead, CVF’s alternative financing is similar to a tiny revenue-share agreement: companies with predictable revenue streams borrow capital, and then repay the funds along with a fixed, capped percentage of revenue it generates from the use of General Catalyst’s fund Although Jia was initially skeptical, he quickly realized CVF’s terms were more favorable than a standard bank loan and far less costly than a dilutive equity round. “When I mathematically modeled it, I found this absolutely compelling,” he said. While Musely has been growing its revenue on average 50% year-over-year and has served over 1.2 million patients, acquiring new customers for DTC brands like Musely can be very costly, Jia explained. “When you become a billion-dollar revenue company, you need another billion in order to grow to the next billion,” he said. “That’s why most of the DTC companies, if you look at the capital burn, it is huge.” Techcrunch event Meet your next investor or portfolio startup at Disrupt Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. Meet your next investor or portfolio startup at Disrupt Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. San Francisco, CA | October 13-15, 2026 REGISTER NOW The funding from CVF solves this problem, providing Musely with a capital war chest to support its customer growth. The funding will support sales, marketing, and other customer acquisition efforts. Musely joins a CVF portfolio that includes Grammarly, Lemonade, and Ro. The fund maintains its own distinct limited partners, and the capital it invests was not included in General Catalyst’s last $8 billion fundraise. Unlike many of its peers, Musely has been remarkably capital-efficient. After raising $20 million from DCM and other investors in 2014, the company has not raised a single dollar of equity capital since, according to Jia. Musely allows patients to access prescription products through asynchronous consultations with board-certified dermatologists and OB-GYNs. When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence. Marina Temkin Reporter, Venture Marina Temkin is a venture capital and startups reporter at TechCrunch. Prior to joining TechCrunch, she wrote about VC for PitchBook and Venture Capital Journal. Earlier in her career, Marina was a financial analyst and earned a CFA charterholder designation. You can contact or verify outreach from Marina by emailing marina.temkin@techcrunch.com or via encrypted message at +1 347-683-3909 on Signal. April 30 San Francisco, CA StrictlyVC kicks off the year in SF. Register now for unfiltered fireside chats and VC insights with leaders from Uber, Replit, Eclipse, and more. Plus, high-value connections that actually move the needle. Tickets are limited. 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