More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds

Home TV News May 6, 2026 11:13am PT More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds But younger viewers are 13% more likely to go to the movies on opening weekend By Jennifer Maas Plus Icon Jennifer Maas TV Business Writer @jmaasaronson Latest More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds 2 minutes ago Amazon Asks ‘Summer I Turned Pretty’ Fans Not to Visit Movie Set or Share Filming Locations: ‘We’re Working Hard to Create a Protected Bubble’ 23 hours ago ‘School for Good and Evil’ Author Soman Chainani on New Teen-President Thriller ‘Young World,’ TV Series Adaptation 24 hours ago See All Courtesy of Netflix Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the newly released “Generations In Play: 2026 Audience Insights Report,” which was published by Dentsu and IGN Entertainment, 59% of Gen Z users surveyed actively subscribe and unsubscribe to streamers to “chase a single title.” The report asserts this means “platform loyalty is effectively dead. Related Stories Fox Movie Boss Says Execs Thought 'X-Men' Was a 'Disaster' and Rupert Murdoch Flipped Out Over 'Fight Club': 'What Kind of Sick F---ing Human Would Make This?'