Monster Energy AMA Supercross Sees Attendance And Viewership Gains For 2026

BusinessSportsMoneyMonster Energy AMA Supercross Sees Attendance And Viewership Gains For 2026ByMaury Brown,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Maury Brown is a national MLB, motorsports, and media reporterFollow AuthorMay 21, 2026, 09:59am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.The 2026 Monster Energy AMA Supercross was a hit with fans at events as well as on TV and streaming. (Photo by Will Lester/MediaNews Group/Inland Valley Daily Bulletin via Getty Images)MediaNews Group via Getty ImagesWith the 2026 Monster Energy AMA Supercross season – the first part of the larger SuperMotocross series that now shifts to the outdoor series -- in the books, promoters and NBC can report attendance and viewership gains.According to Feld Entertainment, which promotes the series, over 17 rounds of racing in 16 different markets, 1.15 million combined fans attended live events and pre-race FanFests, with a +2% increase in paid attendance over last season. The series saw sellouts for both events held in Anaheim, San Diego, and Salt Lake City, where Ken Roczen won his first career Supercross championship in his 13th season competing in the 450SMX Class.For streaming and television, across NBC, Peacock, NBCSN, and NBC Sports Digital, the series that sees races inside stadiums saw increases, as well.According to Nielsen Big Data + Panel, with digital data from Adobe Analytics, Peacock delivered the most-streamed season on record for Supercross, up +12% compared to last year’s season, which was a record breaker at the time. Showing that the sport is seeing not only fan retention, but growing new ones, with all races streamed live, unique viewership on Peacock was up +27%. Total consumption exceeded one billion minutes faster than any prior season, hitting the milestone during Round 16 in Denver on May 2nd. For context, that figure wasn’t reached until...