Money to burn? The humble matchbox gets a £235 makeover

Described as the ‘must-have’ home accessory of 2026, sales of ‘posh’ matchboxes are up 121% at Selfridges

Goodbye Swan Vesta, hello Cartier. Matchboxes are the latest home accessory to get a luxury makeover – and some of the price tags are striking.

At the upmarket department store chain Selfridges, sales of posh matchboxes are up 121% year-on-year and it said they were “the must-have home accessory for 2026”. The store has more than doubled its range to meet demand, selling over 100 styles at prices ranging from £5 to more than £230.