Mark Martin, Martin Truex Jr. And Jeff Gordon Join Prime’s NASCAR Coverage

BusinessSportsMoneyMark Martin, Martin Truex Jr. And Jeff Gordon Join Prime’s NASCAR CoverageByGreg Engle,Contributor.Forbes contributors publish independent expert analyses and insights. Greg Engle is a Florida based reporter who covers NASCAR.Follow AuthorMay 19, 2026, 10:45am EDTLEBANON, TENNESSEE - JUNE 01: A detail view of the NASCAR on Prime Video broadcast set after the NASCAR Cup Series Cracker Barrel 400 at Nashville Superspeedway on June 01, 2025 in Lebanon, Tennessee. (Photo by James Gilbert/Getty Images)Getty ImagesThe NASCAR fandom isn’t exactly known as an agreeable bunch. You won’t find them holding hands and singing about wanting to buy the world a Coke. NASCAR fans are passionate about the sport, and it seems that no matter what happens on the track, there are always factions ready to argue with each other and square off against NASCAR executives over why nothing in the sport is ever quite good enough.And yet, there was something that managed to bring much of the fan base together last season. Which was surprising, considering the uproar when it was first announced that NASCAR races would stream in their entirety not on a cable box, but on the internet.Amazon Prime had a tall order. Not only would it stream races entirely online, but it would do so under the very discerning eyes of a NASCAR Nation that often seems to love to hate. Everything needed to go perfectly: no glitches, no gremlins, no buffering wheel of doom appearing at the worst possible moment. It had to be a polished production capable of appeasing even the most pessimistic fans.Spoiler alert: NASCAR on Prime was nothing short of brilliant. The sport took a running leap off the high dive into the deep end of streaming and somehow stuck the landing.ForbesAmazon Prime Ends Its NASCAR Experiment With Plenty To Brag AboutBy Greg EngleMORE FOR YOUNow they’re back. Prime Video begins its second season of NASCAR coverage this Sunday with the Coca-Cola 600 at Charlotte Motor Speedway. Once agai...