Many PGA Tour Stops Nod To Travel, Myrtle Beach’s Event Goes All In

BusinessSportsMoneyMany PGA Tour Stops Nod To Travel, Myrtle Beach’s Event Goes All InByMike Dojc,Contributor.Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Follow AuthorMay 08, 2026, 06:14pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.MYRTLE BEACH, SOUTH CAROLINA - MAY 08: Sam Ryder of the United States plays his shot from the ninth tee during the second round of the ONEflight Myrtle Beach Classic 2026 at Dunes Golf & Beach Club on May 08, 2026 in Myrtle Beach, South Carolina. (Photo by David Jensen/Getty Images)Getty ImagesThe ONEflight Myrtle Beach Classic is a PGA Tour stop that pulls double duty as a travel pitch for the Grand Strand, a 60-mile run of Atlantic coastline that has been a cornerstone of American golf tourism for decades. More than a typical title sponsorship, the event functions as a full-funnel marketing play—driving awareness, shaping demand and ultimately converting viewers into visiting golfers.A co-title sponsor pairing of a private jet broker and Visit Myrtle Beach underscores Myrtle Beach’s high-volume golf inventory—more than 80 courses dot the Grand Strand, a concentration of holes that rivals a Krispy Kreme conveyor line when the ‘Hot Now’ sign blinks on and the glaze starts flowing.Events played at storied public venues like Pebble Beach, TPC Sawgrass and Torrey Pines already double as consumer-facing showrooms, where the setting sells almost as much as the competition. Watch it on Sunday, and if it resonates, book that buddy trip for next season. At the Myrtle Beach tour event, that dynamic isn’t just a byproduct. It’s the primary strategic driverStaged at the Dunes Golf and Beach Club, the opposite-field event played concurrently with the Truist Championship, is less a traditional sponsorship and more a coordinated push, a tour stop that also functions as a travel comm...