Louvelle Links Lenders And Renters Of High-End Fashion

BusinessRetailLouvelle Links Lenders And Renters Of High-End FashionBySharon Edelson,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping.Follow AuthorApr 23, 2026, 03:23pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Louvelle, a high-end member-only ecommerce site specializes in rare pieces.COURTESY OF LOUVELLEMany people profess to have a passion for fashion, but few are able turn that energy into a successful career. One who has achieved the goal is Tanya Tamer, creator of Louvelle, an invitation-only luxury fashion lending and borrowing platform.Tamer started stoking her dream at a young age. “When I was a little girl, I would run home after school and look through all the new catalogs and I’d marvel at all the beautiful pieces,” Tamer said. “I always knew that I wanted to be a part of that world. When I got to college and was thinking about my career, I deliberately went into finance to understand how different business models work and why some succeed and others don’t.”While she was working in finance, Tamer was using whatever extra money she had to invest in a few designer pieces that she loved. There was a bright pink handbag by YSL and another bag by Celine. After eight years of working in finance, including attending Harvard Business School, Tamer was sitting at her desk one day, asking herself what she could do to get excited about going to work.Tamer wondered what she was truly passionate about. Then she realized the answer came from her own life. During this time she was going to a lot of different events such as weddings, birthday dinners and galas. She noticed that she and her friends complained about having nothing to wear despite having closets brimming with beautiful clothing.At the same time, Tamer and her friends were informally borrowing each other’s clothes for certain...