Leclerc new Formula 1 deal gives $15bn Ferrari brand stability

Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth.

The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia more times than Michael Schumacher. 

And the stability offered with the long-term partnership, alongside a continued deal with teammate Lewis Hamilton, has been described as ideal by experts who say Ferrari can continue on its mission to increase its valuation.

“Charles Leclerc’s new Ferrari deal gives the brand more speed, but at Ferrari the car will always be the star,” The Space Between’s Adam Raincock told City AM.

“According to Interbrand, the Ferrari brand was worth more than $15bn by the end of 2025, having more than doubled in value since 2020. That growth is even more remarkable when you consider Ferrari sold just 13,640 cars in 2025.

“Scuderia Ferrari remains a key pillar of the brand’s marketing, so Leclerc’s extension provides clarity, continuity and a driver whose image aligns naturally with their values. If he sees the deal through, he will have spent longer racing for Ferrari than Michael Schumacher, giving both driver and team the opportunity to build a lasting legacy together – provided the World Championships follow.”

Leclerc signs on the line

Leclerc has won eight of his 179 Grands Prix, taking 52 podiums in the process. He is third in the 2026 World Championships having scored two top-three finishes in the opening five Grands Prix.

Hamilton’s deal could see him remain with the team until the end of 2028, while Ferrari is seen as the most valuable Formula 1 team despite a flurry of investment into the sport.

Scuderia is widely valued at over $6bn, well ahead of Mercedes in second.

“The old adage that no individual is bigger than the team could have been written for Scuderia Ferrari,” Raincock added. “Drivers are central to the narrative, but they all operate in the shadow of the brand itself. That includes Lewis Hamilton, arguably the most marketable athlete in world sport.

“Leclerc’s new deal will be part of team’s success story but he isn’t the success story – Ferrari is.”