Labubu boo-boo? US sales plunge for toy maker as it struggles to diversify beyond popular plushie

NewsWorldAmericasLabubu boo-boo? US sales plunge for toy maker as it struggles to diversify beyond popular plushiePop Mart went viral for its creepy and cute monster plushies but it remains to be seen whether it can hold on to its fan base Rachel Dobkin in New York Thursday 30 April 2026 05:24 BSTBookmarkCommentsGo to commentsBookmark popoverRemoved from bookmarksClose popover{"translations":{"comments":"Go to comments","share":"Share","copyLink":"Copy link","bookmark":"Bookmark","removeBookmark":"Remove bookmark"},"showComments":true,"showBookmark":true,"articleId":"b2967756","articleMeta":{"url":"https://www.independent.co.uk/news/world/americas/labubu-pop-mart-sales-b2967756.html","title":"US sales plunge for toy maker as it struggles to diversify beyond popular Labubu"}}CloseHuman-sized Labubu doll sells for $150KThe latest headlines from our reporters across the US sent straight to your inbox each weekdayYour briefing on the latest headlines from across the USYour briefing on the latest headlines from across the USEmail*SIGN UPI would like to be emailed about offers, events and updates from The Independent. Read our Privacy notice{"className":"sc-1ge0fwe-0","newsletterData":{"regSourceNewsletter":"IND_Evening_Newsletter","regTitle":"Evening Headlines","subscriptionGroup":"us_evening_headlines","subscriptionGroupId":"4326e634-422a-4447-8e1e-604a937cd3b5","type":"daily_news","pathPrefix":["/us","/news/world/americas","/news/world/americas/crime"],"title":"The latest headlines from our reporters across the US sent straight to your inbox each weekday","mobileTitle":"Your briefing on the latest headlines from across the US","imageSrc":"https://static.independent.co.uk/static-assets/images/newsletters/usEveningHeadlines1_1.png","label":"I would like to receive morning headlines Monday - Friday plus breaking news alerts by email","newsletterKey":"receiveEveningHeadlinesUSNews","regSourceSection":"Americas","regSourceMethod":"NSCs"},"isClimate":false}Chinese toy maker...