Inside Yeonjun’s U.S. Summer ‘Ice Cream’ Takeover

BusinessHollywood & EntertainmentInside Yeonjun’s U.S. Summer ‘Ice Cream’ TakeoverByLaura Sirikul,Contributor.Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music.Follow AuthorAug 19, 2026, 11:00am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.GOOD MORNING AMERICA - 8/5/26 - Show coverage of "Good Morning America" on 8/5/26 on ABC. (ABC/Paula Lobo) YEONJUN (Photo by Paula Lobo/American Broadcasting Companies, Inc. via Getty Images)ABC via Getty ImagesK-pop superstar Yeonjun of TOMORROW X TOGETHER (TXT) is having a busy summer.Since the release of his second solo EP, NO LABELS: PART 02, in July, the 26-year-old South Korean artist has been doing extensive promotions in Korea and the U.S. In Korea, his company, BIGHIT MUSIC, held a release party and hosted a pop-up to celebrate the album release. He performed his title track, “Ice Cream,” on all the music shows, securing his first-ever solo music show win on KBS Music Bank. The album debuted at No. 16 on the Billboard 200, No. 1 on the World Albums chart, and No. 4 on Top Album Sales.Yeonjun then set his sights on doing promotions in the U.S. – particularly in New York City and Los Angeles – in August, before TXT’s headliner performance at this past weekend’s KCON LA. This marks Yeonjun and TXT’s first appearance at KCON LA. NEW YORK, NEW YORK - AUGUST 5: YEONJUN performs On ABC's "Good Morning America" at Rumsey Playfield, Central Park on August 5, 2026 in New York City. (Photo by Debra L Rothenberg/FilmMagic)FilmMagicIn early August, Yeonjun flew into New York City to perform on Good Morning America on the 5th. He participated in GMA’s Summer Concert Series in Central Park, making history as the second South Korean solo act to do so, after Jung Kook’s performance in 2023. Fans began lining up the day before in the afternoon, with t...