Inside the Company Behind ‘Good Mythical Morning’: How Rhett and Link Built One of the Creator Economy’s Most Durable Businesses

Home Biz News Apr 27, 2026 10:15am PT Inside the Company Behind ‘Good Mythical Morning’: How Rhett and Link Built One of the Creator Economy’s Most Durable Businesses By Kennedy French Plus Icon Kennedy French Latest Cyndi Lauper Claps Back at Heckler During Vegas Residency Debut: ‘If You’re Trying to Shade Me Bitch, I’m Gonna Come for You’ 2 days ago Donnie Wahlberg Says He Offered CBS Half of His Paycheck to Film ‘Boston Blue’ in Boston: ‘It’s So Expensive’ 2 days ago ‘Wuthering Heights’ Sets HBO Max Release Date 3 days ago See All Mythical, the company behind the “Good Mythical Morning” YouTube series, just celebrated its flagship show’s 3,000th episode. In an industry where creator longevity is perpetually in question, COO Jacob Moncrief and Deloitte principal Dennis Ortiz sat down with CAA’s Brent Weinstein at Variety’s Entertainment Marketing Summit presented by Deloitte for the Creator Brands in the Zeitgeist panel to explain how the company has not only survived three decades but grown its audience to its largest and most engaged point ever. Related Stories LISTEN: NBCUniversal's Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing, and Leveraging Broadcast and Streaming Platforms