Inside Lincoln City: The U.S.-owned club with Landon Donovan as investor and where data and AI are king

For the first time in 65 years, Lincoln City will play in the second tier of English football next season — a success achieved despite starting their 2025-26 campaign with the seventh-lowest budget among the 24 clubs in League One.Lincoln’s 2-1 win on Monday with Reading secured promotion to the Championship with five games to spare, while also continuing an unbeaten run that now stands at 23 matches, in which they have won 18 games.Advertisement